
The Derbyshire Violence Reduction Unit (VRU) has launched the second phase of the ‘Walk Away’ campaign in Ilkeston and Ripley to tackle night-time violence. Both areas have been prioritised due to their rates of night-time economy (NTE) violence, with Ilkeston and Ripley ranking third and fourth respectively for NTE violence in Derbyshire. The campaign aims to create a safer, more positive night out by reducing preventable altercations and enhancing public awareness.
In 2023, Ilkeston saw 685 incidents related to NTE violence, while Ripley recorded 613 incidents, highlighting the need for proactive solutions (Safer Derbyshire Research and Information Team (SDRI) Reports – NTE KPI and ASB August 2024 and Derbyshire NTE subgroup Report)
The ‘Walk Away’ campaign targets situations that can quickly escalate, such as minor misunderstandings or accidental provocations, and encourages individuals to make the safe choice to step back and “walk away” before tempers flare.
“The Walk Away campaign is a powerful step towards making the night-time economy safer for everyone,” said VRU Communications and Campaigns Officer, Beth Womersley. “We’re dedicated to changing the way people in Ilkeston and Ripley think about conflict and encouraging them to step in and not stand by. By empowering both individuals and their peers to respond calmly, we’re working towards a night-time economy that everyone can enjoy safely.”
The campaign also focuses on bystander intervention, encouraging friends, staff, and community members to safely de-escalate situations whenever possible. The message will be visible in popular areas, including pubs, clubs, fast-food locations, and taxi ranks across Ilkeston, Ripley, and other Derbyshire towns, reminding everyone of the power of simply “walking away.” You will even find the message on the side of buses, driving on routes that travel directly through the target locations.
Originally launched by Leicestershire Police in 2023, ‘Walk Away’ has since spread nationwide, drawing support from local authorities determined to reduce NTE violence. The Derbyshire VRU’s commitment to this campaign reflects a larger strategy to make Derbyshire’s towns safer and more welcoming for all.
For more information and to get involved, visit https://wewalkaway.uk/